about

Artist Manager – Elín Hall (IS) & Baldvin Hlynsson (IS) | MakeWorkWork Co-Host | Freelance Creative Director – Writing, Strategy, Media Management
I love using strategy to get your story heard ♡

I believe strategic storytelling is how artists and brands can find an audience that resonates with who they are and what they offer. Finding the it factor and making that the hook across projects in entertainment and innovation is my superpower.

I have a proven track record in overseeing brand media and writing effective press releases featured in top publications like Billboard, Rolling Stone, and TechCrunch – see selected highlights in my credit list for more. My expertise in writing social media content has consistently generated over 100,000 monthly organic impressions for the brands I manage.

I have a personal following of about 7,500 across platforms, and regularly feature projects I work on on my personal accounts. I'm currently available for projects so if you want to work with me, let's create some magic together ✨ for inquiries, pls write to hi@habbi.co or use the form linked below.

Artist Manager – Elín Hall (IS) & Baldvin Hlynsson (IS)

In 2024, I partnered Michael Dixon from Sodarock Music to represent:

• Elín Hall (IS), Artist
• Baldvin Hlynsson (IS), Songwriter & Producer

Michael Dixon brings over 25 years of experience in developing and launching new artists' careers on a global scale. Together, we're always seeking world-class talent that’s ready to commit to their international music careers.

MakeWorkWork Co-Host

I co-host and co-produce the MakeWorkWork podcast, which has reached #1 in the Careers category on Apple Podcasts in Iceland and has a loyal global audience from over 60 countries. The podcast is about shared obsession I have with my friend Hailley on building intentional workflows and our fascination with how projects come to life.

we took a small break in 2024, but will be back in 2025 with a brand new season ♡

Freelance Creative Director – Writing, Strategy, Media Management

As a writer at heart – I specialise in crafting compelling narratives and strategic media that translates seamlessly into press releases, media content, videos, and more. My strong background in running brands ensures every piece of media is engaging and strategically aligned with your goals.

My approach is always: What’s the story?
Why would anyone care?

When I collaborate with artists and brands to develop compelling concepts that align with their vision, it always starts with understanding the audience and that frames the entire project. It turns out when the audience feels seen and heard, the project stands out, even in the chaos the online feeds have become.

I like working holistically across the brand, marketing objectives, sales funnel, and even project management to make the absolute most of (the often limited) resources. That means I can ensure that all elements come together cohesively, transforming ideas into impactful campaigns that capture attention and drive engagement.

Available services include:

STRATEGY – 1:1 consultations + organisational projects

• artists for image-building, promotion, and music export
• go-to-market for brands and companies
• organisation of assets, timelines, and resources
  • standardise processes using best practices across services like Notion, Asana or similar tools
  • education for you or your team on how to standardise workflows

WRITING – writing for hire

• artist content
  • EPKs
  • social media captions
  • websites
  • portfolios
  • press-releases
• executive content
  • CVs
  • ghostwriting memos
  • social media posts

FULL-SUITE MEDIA MANAGEMENT – project-based work

• full image set-up and management
  • writing and scheduling out social media posts
  • organising photo and video content into effective story-telling
  • promote shows and/or album releases
  • sending out press-releases to local and international press

Contact – Get in Touch

I'm currently available for projects so if you want to work with me, let's create some magic together ✨

I understand that every project is unique and that resources may vary. please don't hesitate to get in in touch for any project, big or small! my pricing structure is flexible, especially for emerging artists.