about

Moderating the keynote at Iceland Airwaves Conference 2022. Pictured: Laufey and Max Gredinger, her manager. Photo credit: Mummi Lú.

hii, thanks for reading ♡ my name is Habbi and my big passion is using strategy to write compelling stories that resonate.

BACKSTORY

for 14 years I've been lucky to work with incredible talents and brands leading creative projects and always focusing on innovation and impact.

I lived in London for 10 years were I earned my stripes in the industry working as a product manager at an innovative ticketing platform called Promogogo, did my education in Arts Management with numerous internships including at the legendary MAMA Group, and met so many people along the way!

in 2020 I moved back to my native Iceland where I took a job at Iceland Music. it was a complete dream to work with the best of our musical talents on export specifically, curating the playlists we have which grew to over 35.000 followers, and co-producing the Iceland Airwaves Conference with an incredible team.

my way into projects has always been: what's the story – why would anyone care? once we know at least who should care I find it leads the entire strategy whether its for exclusive events or getting wall-to-wall coverage in domestic and international press. framing projects so they're enticing for the madness that is all of our online feeds has become my superpower.

over the years I've earned countless press mentions for the projects I've been on including in Billboard, NME, Tech Crunch and many more (see credit list for more), consistently generated over 100.000 monthly organic impressions on the brands accounts I manage, and built up my own following online to 7500 followers.

I've always been fascinated/obsessed by the mechanism of how projects come alive. this bests manifests itself in the MakeWorkWork podcast I host with my friend Hailley where we talk about the work around the work to each other and an incredibly loyal group of listeners from around the world.

NOW

artist manager

as a music lover through and through it has always been my dream to work directly with artists. in 2024 I was lucky to meet industry heavyweight Michael Dixon and we agreed to develop and manage artists x producers together.

we already have two incredible talents signed to our roaster:

Elín Hall, Artist
Spotify – Instagram
Baldvin Hlynsson, Producer
Spotify – Instagram

if you're interested in working with us, please know that what we're looking for is world-class talent that is ready to go all-in right away.

freelance creative director

Hailley and I have hosted the MakeWorkWork podcast for many years and only recently have we decided to expand our operation and offer up professional services in personal branding, social media management, and campaign strategy.

all freelance work will be directed through the MakeWorkWork brand, where we have a full list of prices and services.

THANKS FOR READING

bottom line – I love using strategy to get your story heard ♡ what I love more than anything is finding what's the –it factor– of any project across innovation and entertainment and making that the hook for compelling campaigns.

I truly believe strategic storytelling is how brands & artists can achieve their full potential. thanks for reading all the way to the end, my intention for this personal website is to share essays, insights into my journey, and of course a lot of playlists.

if you want to work with me – let's make some magic together ✨