about
hii, thanks for reading ♡ here's a little bit about me
originally from Iceland but having spent my 20s in London, my identity can't help but encompass my nationality but with a heart that beats the bustling big-city life.
music has always been what I love more than anything else, and I'm lucky that today I can claim to be a music industry professional and an artist manager who loves writing, traveling, and discovering new talent that I then share on.
my story
after 10 transformative years in London, where I worked as a Product Manager at Promogogo and earned my degree in Arts Management, I returned to Iceland in 2020 due to the pandemic. this move was a shock to my system, as I hadn't lived in Iceland since I was 19.
it was the beginning of a new chapter. joining the Iceland Music team was a dream come true. I was lucky to work on projects I had loved from the outside for a long-time, like curating their playlists and co-producing the Iceland Airwaves Conference.
I also led international delegations to both N-America and Europe, managed all our web and socials consistently achieving over 100,000 in organic reach per month. I also personally secured extensive media coverage for our projects and was the main liasion for major collaborative press initiatives like Iceland Airwaves and SXSW.
new era
in 2024 I chose to leave the Iceland Music office to pursue a long-held dream of becoming an Artist Manager.
together with Nashville-based Michael Dixon, I’m thrilled to be building an international management roster, starting with two exceptional talents: Elín Hall, an artist, and Baldvin Hlynsson, a producer and songwriter.
why share here?
I understand that my journey has been unusual, and filled with both seemingly insurmountable challenges and undeserved blessings and privilege.
I process everything through writing anyway, so I decided to share it more openly here in case anyone also be on an unusual path can maybe feel less alone, or maybe learn something a little bit faster than I've had to.
on this page I'll share:
- music recs: I love sharing playlists and any new music discovery I've made ♡
- music biz: professional insights on the industry and what's happening
- journal entries: personal reflections on whatever I'm up to
- creative: updates on projects I'm working on xx
you can opt-in to get new posts as emails, or follow me on socials to learn about new posts – and then they'll also be posted publicly for anyone to read ♡