credits
2024 Projects
📝 Executive CV Writing
Due to the sensitive nature of executive ghostwriting, client names are confidential. Notable clients include:
- CEO: Secured over 100,000,000 ISK in a recent funding round.
- Entertainment Executive: Secured a high-profile position against dozens of other applicants.
⛳️ Product Launch
Strategy + Socials + Press + Event Production
Designed and collaborated with a startup for their local company launch:
- Secured TV and online press coverage.
- Established a full social media presence.
- Co-produced a successful launch event.
- Produced a full-day film shoot for content creation.
Career Highlights
🇮🇸 2021-2024 Iceland Music
Joining the Iceland Music team was a dream come true. Key accomplishments include:
- Co-producing the Iceland Airwaves Conference (2022, 2023).
- Leading delegations to London, LA, Nashville, Gothenburg, Copenhagen, and more.
- Managing all brands and online presence, achieving over 100,000 in organic reach per month.
- Handling press operations, securing over 35 local media mentions.
- Acting as the main liaison for collaborative press initiatives like Iceland Airwaves and SXSW.
🇬🇧 2010-2020 London
- Worked as a Product Manager at Promogogo, an innovative ticketing platform.
- Launched the MakeWorkWork podcast, mentored by Myke Hurley
- Earned a degree in Arts Management.
- Completed internships, including at the legendary MAMA Group.
Media
📰 PR
My PR journey started at 18 with my first press mentions for a college theatre production (Herranótt, MR). Here's a curated list of highlights I've secured since then:
2024: Laufey, Árný Margrét and Elín Hall lead nominations at Icelandic Music Awards – The Line of Best Fit
2023: How Iceland Found Its Place in the Global Music Market – Billboard
2023: Three Icelanders in Nordic Music Biz – Iceland Monitor
2022: Iceland Airwaves – coverage summary on icelandmusic.is
2022: Bransaveisla – Bylgjan, X-ið & Rás 1
2022: Iceland Music LIVE – The Line of Best Fit
2022: Útflutningssjóður – visir.is
2022: Gigs Abroad – albumm.is
2021: Top 20 Under 30 – IQ Magazine & NME
2021: Covid-19 response – Rás 2, radio interview
2020: Fundraising Announcement – TechCrunch
2019: Sell Tickets using Machine Learning – Music Ally
2015: Real Time Data for Live Event Promotion – Digital Doughnut
2014: Arcade Fire uses Promogogo – Nútíminn
2008: Herranótt – mbl.is
🖊 WRITING
PROMOGOGO – Most Read:
- The Boom of the Live Music Industry
- Taylor Swift’s reputation Ticket Strategy
- How Spotify's Viral Charts Work
BA Arts Management – Dissertation