credits
I love using strategy to get your story heard & my sharpest tool is writing ♡
📰 PR
The first time I had PR in my title was in 2021 when I joined Iceland Music, but I first got press at 18 for a collage theatre production (Herranótt, MR).
2023: How Iceland Found Its Place in the Global Music Market – Billboard
2023: Three Icelanders in Nordic Music Biz – Iceland Monitor
2022: Iceland Airwaves – coverage summary on icelandmusic.is
2022: Bransaveisla – Bylgjan, X-ið & Rás 1
2022: Iceland Music LIVE – The Line of Best Fit
2022: Útflutningssjóður – visir.is
2022: Gigs Abroad – albumm.is
2021: Top 20 Under 30 – IQ Magazine & NME
2021: Covid-19 response – Rás 2, radio interview
2020: Fundraising Announcement – TechCrunch
2019: Sell Tickets using Machine Learning – Music Ally
2015: Real Time Data for Live Event Promotion – Digital Doughnut
2014: Arcade Fire uses Promogogo – Nútíminn
2008: Herranótt – mbl.is
WRITING
All my roles have involved heavy writing of press releases, news, articles, thought leadership pieces, and industry analysis.
MAKEWORKWORK – most read:
- ds
PROMOGOGO – most read:
- The Boom of the Live Music Industry
- Taylor Swift’s reputation Ticket Strategy
- How Spotify's Viral Charts Work
CONTENT PRODUCTION
Founded and co-hosted a conversational podcast with a friend on creating purpoeful workflows, that has charted in Careers over a dozen countries, including US, UK, Canada, Germany and Australia – reaching #1 in Iceland.