over the years I've secured dozens of press mentions and written hundreds of articles. here are some highlights.

I work on the intersection of music, business, and technology. To me they don't compete, the harmony between the three is what creates dynamic voices that cut through. My approach is always the same: how do we make our work intentional – and known? And my sharpest tool is writing.  


The first time I had PR in my title was in 2021 when I joined Iceland Music, but I first got press coverage for a college theatre production (Herranótt, MR) when I was 18. Here are a few highlights, but far frome exhaustive list:   

 2023: Three Icelanders in Nordic Music Biz – Iceland Monitor
 2022: Iceland Airwaves – coverage summary on icelandmusic.is
 2022: Bransaveisla – Bylgjan, X-ið & Rás 1
 2022: Iceland Music LIVE – The Line of Best Fit
 2022: Útflutningssjóður – visir.is
 2022: Gigs Abroad – albumm.is
 2021: Top 20 Under 30 – IQ Magazine & NME
 2021: Covid-19 response – Rás 2, radio interview
 2020: Fundraising Announcement – TechCrunch
 2019: Sell Tickets using Machine Learning – Music Ally
 2015: Real Time Data for Live Event Promotion – Digital Doughnut
 2014: Arcade Fire uses Promogogo – Nútíminn
 2008: Herranótt – mbl.is

Founded and co-hosted a conversational podcast with a friend on creating purpoeful workflows, that has charted in Careers over a dozen countries, including US, UK, Canada, Germany and Australia – reaching #1 in Iceland.

When I worked at this music/tech start-up, I was the editor for the company blog that published articles on Ticket Sales, Strategy, Data, and Audience Building.

Here is the author feed, and some of the most read posts: